The new and improved Hopper® M30 continues to shine as our tough-as-nails soft cooler. Revamped with the power of MagShield Access, the top of Hopper M30 has a wide, open mouth for easier loading and unloading of food and drink for a weekend adventure. The ultra-durable magnetic strip provides a tight closure to keep the cold in, and Quick-Release Buckles offer an extra level of security. And like the rest of our Hopper® Soft Coolers, the Hopper M30’s built in Hitchpoint™ Grid lets you attach accessories like the Rambler® Bottle Sling and SideKick Dry® Gear Case for extra utility on the go.